Bring accountable performance to streaming.
One program across inventory, creative, frequency, and measurement.
Relevant
Growth, intelligently executed.
Bring the accountability of digital to streaming reach.
CTV budgets often move on impressions and completion rates alone, with no connection to the audiences, frequency, or downstream behavior that would show whether the investment is working.
Talk to usStreaming reach tied to a business objective
Audience and inventory decisions are made against the growth priority CTV is meant to support, not general awareness alone.
Delivery you can actually verify
Frequency, completion, and household reach are reviewed against the plan so waste is caught during the flight, not after it.
A clearer read on downstream impact
Where the data supports it, CTV activity is connected to the actions it's meant to influence further down the funnel.
Run CTV with the same rigor as digital.
The same sequence governs every engagement. Scope follows the platforms, markets, and objective CTV is meant to support.
Analysis
Review current CTV activity, inventory, audience targeting, and whatever measurement already exists.
Strategy
Define the audience, platform mix, creative requirements, and frequency approach for the flight.
Implementation
Traffic creative, activate campaigns across platforms, and set frequency and delivery controls.
Optimization and reporting
Monitor delivery and completion, adjust mid-flight, and report CTV's contribution where the data supports it.
The components of an accountable CTV program.
Each component can stand alone or run as part of the full flight. Your team keeps final creative and budget authority throughout.
Audience and platform planning
Choose CTV platforms and audience targeting based on where the priority audience actually streams.
Creative requirements and trafficking
Prepare creative to each platform's specifications and traffic it across the CTV inventory in scope.
Frequency and delivery management
Monitor frequency and completion across households so the flight reaches breadth without wasting impressions.
Measurement and reporting
Connect CTV delivery to downstream behavior where the data supports it, and report what can honestly be claimed.
For flights that need more than impressions served.
- A flight beyond test-budget spend. CTV supports a defined growth priority backed by meaningful media investment.
- Coordination across platforms and markets. The flight spans multiple platforms, markets, or creative specifications with real coordination required.
- Someone who owns the measurement question. An internal owner provides access and approval, connecting media, creative, and whatever measurement exists.
The layers inside a CTV flight.
Where the ads run
The exact mix depends on the audience and what each platform's ad marketplace has available at the time. Platform names and logos belong to their respective owners and do not imply a partnership.
How audiences get targeted
Targeting runs on demographics, interests, purchase intent, and viewing device, narrowed to the households most likely to act. CTV can target U.S. Hispanic and Spanish-speaking households directly, with language and creative matched to them. brlvnt runs bilingual work across the U.S. and Latin America, and this segment gets planned with the same rigor as any other.
120M+
U.S. households reached
Creative specifications
Assets prepared to each platform's format and length requirements.
Measurement partners
Delivery and, where supported, outcome measurement connected back to the plan.
Reach the audiences that matter most.
Target by demographics, interests, purchase intent, and viewing device. Hispanic and Spanish-speaking households are planned with the same rigor as any other segment.
What to know before we start.
Scope depends on the platforms, markets, and measurement already available to the account.
Ask about your accountWhat does brlvnt manage within Connected TV?+−
Scope can include audience and platform planning, creative requirements and trafficking, frequency and delivery management, and reporting. Final responsibilities reflect the flight objective.
Can brlvnt take over an existing CTV flight?+−
Yes. We review platform mix, delivery, and creative before making changes, then set up a controlled transition for the remaining flight.
What creative formats does CTV require?+−
Requirements vary by platform. We confirm specifications early and prepare or adapt creative so it meets each platform's standard.
Can CTV measurement connect to downstream results?+−
Where the data supports it, yes. We connect CTV delivery to downstream behavior and state plainly where the data can't support that connection.
Does brlvnt combine CTV with other channels?+−
Yes. CTV is planned as part of the broader media mix so its role in awareness and consideration is clear, not run in isolation.
How does AI change Connected TV management?+−
AI and automation can accelerate delivery monitoring and reporting. Human judgment remains responsible for platform strategy, creative direction, and budget decisions.
Connected by design.
Bring us the flight you can't yet measure.
Share your markets, platforms, and objective. We'll identify what CTV can responsibly prove and what it can't.