Turn social attention into demand you can measure.
One program across platforms, audiences, creative, and measurement.
Relevant
Growth, intelligently executed.
Keep social spend tied to demand it actually creates.
When creative, audience, and budget decisions are made separately, social spend keeps running on assumptions long after the audience has stopped responding to them.
Talk to usCreative and targeting working as one decision
Audience, message, and format are planned together, so a change in one is evaluated against its effect on the others.
Demand you can trace to a result
Campaign structure and conversion tracking connect social activity to the customer actions that matter.
A test plan built around specific questions
Structured creative and audience tests replace guesswork, so decisions about what to scale are based on response, not opinion.
Run paid social as one program.
The same sequence governs every engagement. Scope follows the platforms, audiences, and objective; brlvnt can lead the program or own defined workstreams with your team.
Analysis
Assess platform performance, creative history, audience data, and tracking before changing what's running.
Strategy
Define platform and audience priorities, creative direction, budget allocation, and the test plan the program runs on.
Implementation
Build and launch campaigns, trafficking creative and audiences across the platforms in scope.
Optimization and reporting
Turn results into decisions about what to scale, retire, or test next, with reporting tied to real outcomes.
The components of a controlled social program.
Each component can stand alone or run as part of the full program. Your team keeps final creative, brand, and budget authority throughout.
Platform and audience strategy
Choose platforms and audience approaches based on where your buyer spends attention, not habit.
Campaign development and trafficking
Build, launch, and traffic campaigns across platforms, keeping creative, audience, and budget decisions connected.
Creative testing
Test messages, formats, and hooks against clear questions, then read results against real conversion behavior.
Budget management and optimization
Manage budget and bids against the objective, shifting spend toward what the data shows is working.
For accounts that need more than platform defaults.
- A program worth the platform's attention. Paid social supports a defined growth priority backed by meaningful media investment.
- More than one platform or market. The program spans multiple platforms, audiences, markets, or a high volume of creative.
- Someone who can approve the creative. An internal owner provides access and creative approval, connecting strategy, production, and measurement.
Platforms we plan and manage.
Meta
Facebook and Instagram campaigns across feed, stories, and reels placements.
TikTok
Short-form video campaigns built for the platform's native format and pacing.
B2B audience targeting and lead generation for longer consideration cycles.
Pinterest and Snapchat
Supplementary reach where the audience and objective support it.
What to know before we start.
Scope depends on the platforms, audiences, creative volume, and operating model.
Ask about your accountWhat does brlvnt manage within paid social?+−
Scope can include platform and audience strategy, campaign development, trafficking, creative testing, budget management, and reporting. Final responsibilities reflect the objective and your internal team's role.
Can brlvnt take over an existing social program?+−
Yes. We assess platform performance, creative history, audience data, and tracking before changing anything, then set up a controlled transition.
Does brlvnt produce the creative, or just manage the media?+−
Both are available. brlvnt can manage media on top of your existing creative, produce creative through the performance-creative service, or run both together.
Can paid social run across multiple platforms and markets?+−
Yes. Programs account for platform behavior, audience differences, language, and budget by market, and don't assume one approach fits every platform.
How does brlvnt approach creative testing?+−
We build structured tests around specific questions: message, format, hook, or offer. Then we read results against real conversion behavior, not engagement alone.
How does AI change paid social management?+−
AI and automation can accelerate creative testing analysis, audience insight, and reporting. Human judgment remains responsible for strategy, creative direction, and budget decisions.
Connected by design.
Bring us the social program that needs a plan.
Share the platforms, audience, and objective. We'll identify where creative, targeting, or measurement needs attention.